If you are a freelancer, a blog serves as an important tool for your business. I always suggest to have simple language, so I will follow my own suggestion and explain you in a very simple manner.
Following I have mentioned some points to explain you the importance of blog.
Web Presence: If you have a blog, then, you and your freelancing business has an immediate online presence, especially if you can get a URL with all or part of your business name in it.
It describes and lists your services : you can create a separate static web page that describes the products or services offered by you. Clients see what type of business you are in just by reading the page.
Home for Your Portfolio: You can create a separate static page to showcase your professional portfolio i.e samples of your best work or link to websites that include your work. Visitors get a good idea of what your abilities are.
Networking: It provides an opportunity to create a good network and reach a wider audience.
Boost your revenue
Generate better search engine ranking
Develop relationships with your audience through open communication
Build a community of interested followers
Humanize your business and let your potential customers feel comfortable buying from you.
Establish yourself as a leading expert in your industry. It allows you to position yourself as an expert while letting clients learn more about you. By creating helpful or informative posts on topics relevant to your freelancing specialty, you can establish your professional authority in your field
Blogs offer easy-to-use, cost-effective web publishing and content management tools.
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